Executive Visibility | Cross-Functional Alignment | Fast Turnaround

I had the amazing opportunity to collaborate across PR, executive comms, media, and creative teams to help feature Cisco’s CMO, Carrie Palin, in Adweek’s Special Edition Cannes Issue, released June 13, 2024. Carrie was featured three times in the issue—including a spotlight in “Champions of Change,” honoring women and nonbinary executives reshaping the future of sports.

• One of the first ads listed among just 20 honorees featured in the issue

• A bonus congratulatory ad from the NFL, recognizing Carrie’s leadership

• Full-page print + digital + social coverage showcasing Cisco’s innovation and brand leadership

• Delivered fully reviewed and approved creative assets to Adweek within 48 hours of briefing

The result: Adweek’s Cannes issue is one of its most high-profile annual releases, read by top global marketing leaders, creatives, and brand decision-makers across the industry. This edition celebrated the boldest thinkers in brand and media on the world stage—driving powerful executive visibility and elevating Cisco’s voice during a pivotal year following the $28B Splunk acquisition and Cisco being named #1 Global B2B Brand by Interbrand for the third consecutive year.