One day. Zero budget. One full-page message.

While partnering closely with our media team, an urgent opportunity arose to feature Cisco’s Hybrid Work Global Brand Campaign in The Wall Street Journal—at zero cost and with a 24-hour turnaround.

I quickly partnered with our creative team to develop the visual, copy, and CTA to meet WSJ specifications, coordinated with production, and secured executive approvals—including from the CMO and senior leadership.

The result: high-value brand exposure in a top-tier business publication, with no added spend. The WSJ delivers significant reach:

• 3.888M average print subscribers

• 5.117M total subscriptions (print + digital)

• 560K print circulation (June 2023)

• 109M total monthly audience across platforms

This was a strong example of agility, cross-functional collaboration, and making the most of earned media to drive value at speed and scale.