Integrated Storytelling & Amplification

I was fortunate to lead integrated marketing efforts for the impactful NFL-Cisco partnership, showcasing how Cisco's technology connects and protects America's favorite sport. This involved highlighting Cisco's vast scale, providing connectivity for 30 NFL stadiums and enabling over 1.5 million devices, handling more than 265 TB of data traffic across all stadiums during the 2023 regular season. The campaign strategically aligned with Cisco's security messaging and business priorities, ensuring maximum reach and engagement.

My responsibilities encompassed end-to-end content development and promotion, including TV spots (e.g., :30 broadcast enhancements on ESPN/ABC), digital and social media ads (:15/:05 spots, animated banners for NFL.com), podcast audio, and stadium assets. I partnered across teams to ensure promotion from both NFL Corp and Cisco Corp channels, leveraging internal amplification. This work, requiring complex executive, sales, customer, and partner approvals, demonstrated Cisco's vital contribution to seamless fan experiences, operational efficiency, and the league's substantial $18 billion revenue.