I was fortunate to lead this strategic customer story for one of Australia’s largest retailers. Collaborating cross-functionally, I helped shape a compelling narrative around IT visibility, operational efficiency, and software compliance. I secured full customer participation—including approvals and a featured CIO quote—and partnered with a local production company for an authentic, budget-friendly video shoot. When the pandemic hit, our team adapted quickly and delivered an excellent production.

Key business outcomes included:

• Optimizing shopping lane availability to 99%, up from 80%, during the critical holiday season

• Increasing software compliance by 45% through a simplified, consistent infrastructure

• Improving supply chain efficiency, supporting 200,000 employees serving 29 million customers weekly

I secured executive buy-in and managed production of the video, written case study, and social media content. A standout moment was the CIO sharing the story on LinkedIn—boosting visibility and reinforcing executive alignment. The story also gained traction with a feature in ITNews Australia, expanding its industry impact.

This campaign exemplifies strategic storytelling and customer advocacy—combining measurable results, cross-team collaboration, and digital content to showcase how modern infrastructure powers enterprise retail success.