I had the privilege to lead the end-to-end development of Cisco’s 40th Anniversary campaign—from strategic brief to final asset delivery—highlighting four decades of innovation and impact.

I worked with our creative team to execute a digital-first strategy, creating GIFs for social media, limited-edition merchandise for the Cisco Store, and content for global internal and external activations.

Creative assets were leveraged by the CEO and C-Level Executives across keynotes, global events, and online channels. Successfully launched the campaign in tandem with Cisco’s annual Purpose Report, reinforcing Cisco’s legacy of connecting and positively impacting the world.