Broadcast, Airport OOH, & Digital

I led the strategic development and global rollout of Cisco's "Hybrid Work" brand campaign across 17 countries and languages, strategically positioning Cisco as a partner in this critical business shift. The campaign's core objective was to showcase the many facets of the Hybrid Work story across personas and products, enabling supportive, secure, and flexible work experiences at scale through intelligent shared working spaces.

Targeting a primary audience of CIO & IT Leaders across Global Commercial, Enterprise, and Public Sector segments in all industries, with influence from Chief People/HR Officers and Chief Operations Officers, this comprehensive initiative involved managing the production and localization of approximately 2,000 deliverables. Key assets included national TV broadcast commercial spots, a wide array of film content (longform, :30, :15, :06 – over 100 variations), extensive digital and static paid media banners, paid and organic social media assets, podcast scripts, and full Cisco.com homepage takeovers. The campaign was launched at Cisco Live, featuring branding throughout the event, and included a global airport out-of-home presence in major international airports.

The campaign garnered significant recognition, being featured in 7 premiere IT publications including The Wall Street Journal, Adweek, LinkedIn, Business Insider, The New York Times, TIME100, Bloomberg, Scorch, and CNBC. Key highlights included a Washington Post video and multiple awards.