National Homelessness Prevention

I had the amazing opportunity to partner with our team on a fast-turn, high-impact engagement with the White House Interagency Council on Homelessness to brand a new federal initiative focused on housing prevention. This program aims to raise $100M to launch across 10 U.S. cities, scaling a proven model that helps prevent homelessness before it starts.

I helped manage the end-to-end development—starting with the strategic brief and stakeholder sessions with federal leaders, through to research, name ideation, and visual identity concepts. We collaborated with the naming team and worked closely with legal counsel to conduct a risk assessment on the shortlist and final name. I also developed digital mock-ups to bring the brand to life in real-world settings and presented final creative for executive approval. The result was a compelling and mission-driven brand identity delivered on a 3–4 week timeline to support critical funding and policy conversations.