Digital + Print Advertising | Executive Comms | Cross-Functional Leadership

To celebrate Cisco board member Lisa Su being named one of the Top 30 Asian American and Pacific Islander Board Members in the U.S., I led the strategy and execution of a high-impact digital ad in Board Recruitment, a premier e-publication reaching over 60,000 institutional investors, board members, and C-suite leaders.

I partnered across Media, PR, CEO Communications, Brand, Production, and Social Media to ensure cross-functional alignment and timely delivery. The ad elevated Cisco’s presence among boardroom influencers while honoring a key leader during AAPI Heritage Month.

The campaign gained additional traction through social promotion by BoardProspects (13K+ LinkedIn followers) and Cisco’s corporate channels, leveraging 7M+ followers to amplify visibility and celebrate board diversity on a global stage.

This project exemplified how thoughtful media placement can strengthen brand equity while showcasing executive leadership.