Brand Strategy | Sales Enablement | Executive Visibility

I had the opportunity to collaborate with Cisco executive leadership to rebrand and restructure Cisco Services under the Customer Experience (CX) umbrella, aligning with the company’s broader transformation strategy. The initiative aimed to streamline a complex portfolio, clarify value for customers, and enhance competitive differentiation in a rapidly evolving IT landscape.

Led messaging research and focus groups with top-tier IT customers and partners to validate positioning and improve relevance, ensuring the new CX narrative resonated with decision-makers. Developed brand guidelines, internal FAQs, and sales rollout assets to drive adoption across global field teams and ensure consistency across all customer touchpoints.

Business impact: Supported Cisco’s shift to a more customer-centric model, enabling clearer service differentiation, better customer experience, and stronger alignment between marketing, sales, and delivery teams.